World Rugby and IMG have entered a long-term media rights agreement to significantly boost rugby's presence in the United States and globally. This strategic alliance comes in anticipation of the men's and women's Rugby World Cups, scheduled to take place in the U.S. in 2031 and 2033 respectively. The collaboration aims to leverage IMG's expertise in sports marketing to enhance the sport's reach and commercial appeal on an international scale.

Under the terms of the agreement, IMG will offer strategic guidance on various aspects, including media rights, content distribution, and market initiatives. This comprehensive approach is designed to maximize the impact of the upcoming World Cups and foster sustainable growth for rugby worldwide. Both organizations emphasize the critical role of the U.S. market in their expansion strategy, viewing it as a prime opportunity to engage new audiences and generate substantial commercial value.

The partnership marks a pivotal moment for World Rugby, aligning with its ambitious plans for global development. By focusing on the U.S. market and implementing a dedicated growth strategy, World Rugby and IMG aspire to make the 2031 and 2033 tournaments the most commercially successful rugby events in history. This initiative is supported by active investment in the market, including staging international fixtures in key U.S. cities, demonstrating a strong commitment to cultivating a vibrant rugby landscape.

This collaboration between World Rugby and IMG exemplifies a forward-thinking vision for sports development, illustrating how strategic partnerships can unlock new possibilities and drive global engagement. By meticulously planning and executing a growth strategy, they are not only elevating the profile of rugby but also creating a legacy of expanded access and increased participation for generations to come. Such initiatives underscore the power of collaboration in fostering universal passion and positive advancement through sports.